Mr. Hansen has served as one of our directors since September 24, 2009. Mr. Hansen has served as our Chief Executive Officer since August 1, 2009. Mr. Hansen joined Heelys after more than 30 years in advertising and marketing. From October 2005 to July 2009, Mr. Hansen served as President of TM Advertising and was its Chief Marketing Officer from September 2004 to October 2005. From November 2002 to September 2004, Mr. Hansen served as the President, Chief Executive Officer and a Founding Partner of Gigasphere Group of Companies, a Dallas-based broadband-content delivery service. Mr. Hansen received a Bachelor of Science from the University of Kansas.
Mr. Storey has served as our Chief Operating Officer / Chief Financial Officer since June 7, 2010. Prior to joining Heelys, Mr. Storey was the Chief Executive and Chief Financial Officer of Sprig Toys, a preschool toy company which he cofounded and then later sold to Wham-O in February of 2010. Prior to Sprig, Mr. Storey spent twelve years with Radica Games, a NASDAQ traded electronic toy and game company headquartered in Hong Kong with offices in Dallas, Pasadena, Hertfordshire, UK and Dongguan China. Mr. Storey began his career at Radica as the Assistant to the President in 1995, providing financial analysis and implementing process controls. In 1996, he was promoted to Controller of the US Division, where he served until he was promoted to Chief Accounting Officer for the parent company in Hong Kong in 1999. In 2002, Mr. Storey was promoted to Worldwide Chief Accounting Officer and Vice President of Finance and Operations, US Division, a position he retained until Radica was sold to Mattel in 2006. Mr. Storey remained with Mattel until he joined Sprig in 2007. Mr. Storey has a BS in Finance from Arizona State University and is a certified public accountant in the State of Nevada. He also serves on the Board of Directors for Sprig Toys.
Rick Groesch Vice President, Brand Engagement
Rick Groesch has served as our Vice President-Brand Engagement since February, 2010. Mr. Groesch comes to Heelys after holding various marketing positions throughout his 16 year career helping blue chip corporations realize their business and marketing goals. Prior to coming to work at Heelys, Mr. Groesch spent the past 3 years consulting and working on sports, event and entertainment properties for Verizon and Samsung as Vice President of Global Consulting for Gaylord Sports Group. From 2004 till 2007, he served in the Samsung family of businesses as the Global Sports Marketing Director, residing in Seoul, South Korea. While at Samsung, he worked on licensing agreements, global sports properties such as the Olympics and negotiated key market global sponsorships such as the partnership with Chelsea Football Club out of the United Kingdom. Mr. Groesch started his career working with General Motors as a client within the IPG family of advertising and marketing agencies. Throughout his 10+ years working with Buick, Oldsmobile and most recently Chevrolet, Mr. Groesch rose from the Account Executive to Director level working primarily in the sports, event and entertainment side of the business. Mr. Groesch has a BA in Journalism – Advertising, from the University of Nevada.
John W. O'Neil Vice President, International
John W. O'Neil has served as our Vice President—International since July 2007. Mr. O'Neil joined us from Dunham Bootmakers, a division of New Balance AS Inc., where he served as International Business Manager since 2005. In that role, Mr. O'Neil established business operations in Eastern Europe, Israel, Japan and Australia/New Zealand. From 1999 to 2004, Mr. O'Neil held the position of Regional General Manager at New Balance where he managed 3 subsidiaries and 18 distributors throughout Europe, the Middle East and Africa. Mr. O'Neil also spent 14 years at Converse, Inc., now a division of Nike, Inc. and served in various senior capacities including Regional Director for the United Kingdom and emerging markets and Director, International Marketing & Operations. Mr. O'Neil received a Bachelor of Science degree in mechanical engineering from Tufts University and a Master of Business Administration from American International College.
John B. Price Vice President, Product
John B. Price has served as our Vice President—Product since July 2008. Mr. Price has extensive experience as a corporate officer. From September 2000 to June 2008, he served in various management positions at Foot Locker Inc., a global retailer of athletic footwear and apparel. During his tenure, he held various management positions including Vice President, Divisional Merchandise Manager for both men's and women's footwear for Foot Locker U.S. Mr. Price also has been a buyer for Lady Foot Locker, and served as Vice President of private label footwear for Champs Sports. From 1993 — 2000, he served in management roles, including Vice President of Sourcing, Product Development and Senior Vice President of Operations for Kaepa, a marketer, designer and distributor of cheerleading, volleyball and dance footwear and apparel. Mr. Price attended Oklahoma City University and Berklee College of Music.
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